The basic elements and principles involved in web design are true for all other types of design. These principles will show you the most effective way to put together the various design elements to come up with a good and effective site.
A good company emphasizes the fact that web design is not simply about slapping all those HTML tags on the page, but it involves the use of principles to build a pleasing and useful design. Your company will need you to make the most aesthetically attractive and effective web design, so make sure you keep these elements in mind:
Balance:
Web design Balance is the equal distribution of the heavy and light elements on a singly page. Balance in your web design is concentrated in your page layout. You must achieve visual balance in your web design all throughout the page, not only in the initial view. You web design company might commonly suggest you to center the text and all the other elements on your page. It is also very common to set your page on an invisible grid system to create the balance that you need. There are three types of balance that can be achieved when designing a page.
Symmetrical. This is achieved by placing all the elements in an even fashion - a heavy element on the left is matched with another on the right. Be careful with symmetrical balances as you do not want your site to look flat or plain boring. Asymmetrical. These are more challenging to build, but there are strategies to achieve this which can include the varying texture, color and image positioning and size to arrive at a pleasant looking page. Discordant. Symmetrical. Web sites that are off-balance suggest action or motion, so you can create a discordant design on purpose. This type of designs make viewers uncomfortable or uneasy, so they are best used for sites that are intended to make people think.
Contrast:
Web design contrast is more than just about colors and black or white, but also involves contrasting shapes, sizes and even textures. You can take full advantage of contrast by changing font size, weight and family to provide textual contrast and varying sizes of images and elements. On the other hand, be careful not to blast your readers or scare them off with contrasting colors which are way too loud. The links on your content should be contrasted well to draw most attention.
Emphasis:
Web design emphasis involves the main points where the eye is drawn into in a design. One of the mistakes that your web design company may warn you not to make is to have everything in the design stand out. Keep in mind that if everything in the design has equal emphasis, the entire page will tend to appear too busy for comfort and may end up unattractive.
What you should focus on instead is to create a visual hierarchy in the web design - to put emphasis only on the right elements. You can make use of semantic markup to provide emphasis even without the use of styles; change the font size of image size in order to emphasis or lessen emphasis on them; or you can use contrast in colors for added emphasis.
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